Canadian Football League

Sports advertising often follows a formula of aggressive music and graphics over highlights. For CFL, we wanted to slow things down. To capture the full spectrum of emotion - the intensity and the highs and lows of the game. The platform we created helped draw new crowds and became the best playground for trying all things AI.

- Campaign platform
- Creative direction
- Editing + audio mixing
- Colouring
- VFX and 3D
- Prompting