The Leisure Dept.   The Leisure Dept.   The Leisure Dept.   The Leisure Dept.   The Leisure Dept.   The Leisure Dept.   The Leisure Dept.   The Leisure Dept.   

Independent creatives powered by AI.AboutInsta
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Canadian Football League  


Sports advertising often follows a formula of aggressive music and graphics over highlights. For CFL, we wanted to slow things down. To capture the full spectrum of emotion - the intensity and the highs and lows of the game. The platform we created helped draw new crowds and became the best playground for trying all things AI. 

- Campaign platform
- Creative direction
- Editing + audio mixing
- Colouring
- VFX and 3D
- Prompting


WestJet  


WestJet wanted people to think they were selling MemorEase™, an easier way to travel through virtual reality - just in time or April Fool’s Day. In the early days of generative video, everything was just a little off, which worked perfectly to bring this bizarro resort world to life. 
- Editing + sound design
- Animation
- Colouring
- VFX and 3D
- Prompting



Habitat for Humanity  


For this non-profit campaign, production dollars were tight. In fact, these out of home projections wouldn’t have happened if we had to shoot them. We created these windows using AI which saved money and helped make more homes possible. 

- Campaign platform
- Creative direction
- Editing
- Colouring
- Prompting



Runway Gen:48  


Our short film, Dust to Dust,  was selected as a finalist for the Runway Gen:48 Festival. It was made entirely with AI in under 48 hours.

- Directing 
- Editing
- Colouring
- VFX and 3D
- Prompting
 


REMAX  


We were tasked with making some simple contest assets for REMAX. First, we made stills, retouched them, then added motion using Runway and then animated them in post.

- Animation
- Editing
- Colouring
- VFX and 3D
- Prompting



CowCore  


A brief and dreamy exploration into the world of the Old West.

- Creative direction
- Editing + Sound design
- Prompting




Bosa Properties  


Housing and real estate ads are everywhere, but many of them often feel quite functional. We’re helping bring a little more lifestyle and a vibe to these new developments and creating a steady stream of mixed media content.



- Creative platform
- Creative direction






We’ve worked at both big and small creative agencies. We’ve been on the client side. We’ve turned uncool brands into ones people really love. We’ve produced videos, built apps, designed and manufactured clothing. We’ve launched companies - some that grew, some that didn’t. We’ve done a lot. And lately, we’ve been doing a lot of it with AI.



 



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